From Call to Client:

Sales 101

Sell with confidence. Win more of the right jobs — without dropping your price. A proven 4-week system built for tradies.

4-week live online group course

First session -1.5 hrs, thereafter 1 hour per week

Selling Doesn’t Have to Feel Awkward

You’re great at the work. But when it comes to quoting, following up, or landing the deal — it can feel uncomfortable, even forced.

 

Do you drop your price to win? Do you risk sounding pushy? Do you even know what to say on that first call or site visit?

 

Here’s the truth:

It’s not the cheapest quote that wins. It’s the person who’s trusted, respected, and delivers.

That’s what this course is built around.

From Call to Client: Sales 101 gives you a simple, practical system to:

  • Show up with confidence.

  • Sell yourself without feeling “salesy.”

  • Position your business as the trusted choice — without dropping your price or playing games.

No pushy tactics. No awkward scripts. Just a repeatable process that helps you win more of the right work.

This Course Shows You How To:

  • Identify exactly who your ideal customers are (and why they’d choose you).

  • Nail your first impression — on the phone, on-site, or in a meeting.

  • Position yourself as the partner they can’t afford to lose.

  • Use ChatGPT to save time creating sales scripts and talking points.

  • Turn follow-ups into wins (without discounting or begging for the job).

What You’ll Gain

No more winging it. No more awkward silences, rambling explanations, or dropping your price just to get the job.

 

This course gives you the tools to sell yourself with confidence and consistency.

Build a Sales System That Works

Get clear on how to talk, what to say, and how to show value — so customers see you as the best choice.

Win more of the Right Work

Learn how to build trust early, handle objections, and secure the jobs that actually grow your business.

Save Time with Done-For-You Scripts

Get proven templates for first calls, site visits, and follow-ups — then tweak them to fit your style.

Sell with Confidence

Walk away with a repeatable process you can use on every new enquiry — one that feels natural, not forced.

What You’ll Learn

First Impressions That Win

How to show up with confidence, build trust quickly, and set yourself apart from the “cheap quote” crowd.

  • Trusted Partner Attributes
    The 10 qualities that make customers choose you again and again.

  • Scripts That Work
    Done-for-you conversation starters, follow-up emails, and call scripts — all tailored to tradies.

  • ChatGPT for Sales
    A simple way to train ChatGPT with your customer info so it helps you draft, polish, and practice scripts.

  • Feedback & Refinement
    Test your scripts, get feedback from Michael and the group, and sharpen them until they feel natural.

Why Choose From Call to Client: Sales 101?

Every weak sales conversation costs you more than a job — it costs you profit, confidence, and momentum.

This course helps you take control so you stop undercharging, stop losing to smooth talkers, and start winning work that grows your business.

Built for tradies, not salespeople.
This isn’t corporate sales theory. Its real-world strategies for plumbers, sparkies, drain layers, and builders — taught in plain English, with practical examples you can use right away.

⚡ Course Snapshot

🎯 Who It’s For: Tradies who want to sell with confidence — without feeling pushy.

⏱️ Time Commitment: 4 weeks · 1x 1 x 60-minute live coaching session per week

🎁 What You Get: Sales scripts, templates, checklists, live feedback, and lifetime access to your workbook

💥 End Result: A repeatable sales system that helps you win more of the right work — without dropping your price.

What's included?

  • 4 x 60-minute Live Coaching Sessions (via Zoom)

  • Real-world sales script templates

  • Trusted Partner checklist

  • First impressions worksheet

  • Feedback from Michael on your scripts

  • Lifetime access to your workbook & templates

Ready to Sell with Confidence?

Every day you avoid sales conversations because they feel awkward is another day you leave the right jobs on the table.


From Call to Client gives you the words, tools, and confidence to start winning them — without feeling salesy.

 

If you’re ready to stop feeling awkward about sales and start winning jobs on your terms, this course is built for you.

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