Halo Trade Group - Our Why

Empowering Trade Businesses to Succeed

At Halo Trade Group, we believe every trade service business has untapped potential waiting to be unlocked. With over 11,728 trade businesses across New Zealand, we see the vital role they play in supporting communities and driving the economy.

From Plumbing, Electrical ,HVAC, Refrigeration, Security to Fire Protection as well as many others, trade businesses are the backbone of our country.

You work hard every day—your business deserves to deliver the financial rewards and stability you’ve earned.

Our Formula for Your Success

Knowledge + Experience + Passion = Your Success

With decades of experience in the trade sector, we bring unparalleled industry insights, innovative strategies, and an unrelenting commitment to helping trade business owners thrive.

Our mission is to help you:

  • Build profitable, sustainable businesses that grow real wealth.

  • Create operational systems that reduce stress and drive efficiency.

  • Transform challenges into opportunities for growth and long-term success.

Our Mantra – “No one gets left behind”.

We understand the struggles trade businesses face, from rising costs to competing in a crowded market.

That’s why our approach is simple but powerful:

We deliver trade businesses a double shot of adrenaline—giving you the tools, strategies, and support you need to stand out, grow your profits, and achieve your goals.

Get To Know Us Better

Justin Worsley

Founder | CEO

Michael Hunt

Chief Business Advisor

Natasha (Tash) Allen

Business Success Manager

Tanya Walford

Marketing | Events

Roxy Go

HBVA Team Manager | Trainer

Ibben Conti

Head Trainer

Allan McKillop

System Optimisation Specialist

Ezekiel Walford

Systems Specialist

Why Halo Trade Group?

  • Tailored Expertise: Every solution is designed specifically for trade businesses.

  • Real-World Results: Our proven strategies have helped trade owners increase profitability and reduce inefficiencies.

  • A Trusted Partner: We're as invested in your success as you are.

Let’s Build Your Success Together

Your business has limitless potential—and we’re here to help you unlock it.

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