Social Media

Marketing 101

A simple social media system for tradies ready to grow.”

A practical course for trades business owners

who want social media to actually work.

You know you should be posting online — but between running jobs and quoting after hours, it keeps falling off the list.

Or maybe you’ve posted once or twice... and nothing happened.

No comments. No calls. Just silence.

Social Media Marketing 101 is built for trades business owners who want to start showing up online in a way that works — without wasting time, second-guessing every post, or throwing money at ads that don’t deliver.

This course shows you how to:

Identify who your target customer is

Figure out what your customers actually want to see

Know exactly what to post (and when)

Turn your work into great content

And make your social media actually support your business — not distract from it

What You’ll Gain

No more winging it. No more wasting time on content that doesn’t land.

This course gives you the tools, templates, and strategy to:

Build a Social Media Strategy

That Serves Your Business

Get clear on who you're talking to, what to say, and where to say it — so your posts work harder for you.

Turn Followers Into Actual Leads

Learn how to craft content that connects, earns trust, and triggers action — not just likes.

Save Time with Done-For-You Systems

Use Halo-built templates and frameworks to create, plan, and post like a pro

(without the overwhelm).

Grow With Confidence

Develop a repeatable, scalable strategy you can use to build your brand and attract the right kind of work.

What You’ll Learn

Content That Converts
How to write posts that grab attention, speak to your customers’ pain points, and drive real action.
Platform Best Practice
Understand the key strengths (and pitfalls) of Facebook, Instagram, and LinkedIn — and how to tailor your content accordingly.
The Halo 3-Part Social Media Framework
Our proven structure for strategic content that builds trust, creates relevance, and supports your sales process.
Planning, Posting & Scheduling
Learn how to plan your content, batch your posts, and use scheduling tools to stay consistent — even when you’re busy on the tools.
Visuals That Work
What actually matters when it comes to images, reels, stories, and graphics — and how to get the most out of what you’ve got.
Whether you're a plumber, sparky, or builder — this course helps you turn everyday work into scroll-stopping content that gets you seen.

Why Choose Social Media Marketing 101?

Every day without optimising your financial setup could cost your business thousands of dollars in inefficiencies. Delayed action means missed opportunities to:

Reclaim lost revenue.
Save time and resources.
Improve long-term financial health.

Built for Business Owners, Not Influencers

This isn’t about vanity metrics or going viral. It’s about building a brand that attracts the right clients and supports your goals.

Real Strategy. Real Tools. Real Support.

Everything in this course is built around practical, easy-to-follow systems

— no jargon, no hype, just results.

Learn It Once, Use It Forever

This is a skills-based course you can keep using again and again. Build your system once and keep it working for you long after the course ends.

Taught by Someone Who Gets It

Michael doesn’t just talk strategy — he works hands-on with trades business owners across NZ and Australia to help them turn social media into a practical tool for growth.

You’ll be learning what actually works in the real world — not marketing theory.