Three Types of Partnerships
Within this post, we aim to delve into the nuances of three distinct partnership models accessible to you and your business. By exploring these models in depth, we aim to provide clarity on their respective characteristics, advantages, and potential implications for your business strategy. Through this exploration, you’ll gain valuable insights into how each partnership type differs and discern which aligns most effectively with your objectives and operational framework.
Content partnerships
In this context, you’re leveraging the power of social sharing to expand the reach of your content. By exchanging content with others within your network, you’re tapping into a mutually beneficial arrangement where each party gains access to a wider audience. This strategy not only amplifies your message but also fosters valuable connections and collaborations within your industry or community.
Commercial Partnerships
Referral partnerships
This involves getting access to prospects and potential clients via referral from other contacts. This helps you to:
Access a potentially larger network where you’ve already got quality leads.
Help others to access your complementary and non-competing business services.
Help each other and in doing so, deliver your respective clients more value.
When you’re working with referral partners, look at how you can both share certain freebies with new clients to provide extra value-add.
You deliver more value for your clients at no cost, and you get exposure to your referral partners’ clients as potential prospects.
Partnership Brainstorm
Think about what partnerships you want in each of these three areas.
Why do you want them?
Where can you find them?
How do you appraoch them?
At Halo Trade Advantage, our WHY is helping tradies grow stronger, more profitable, sustainable, rewarding businesses, through our Buying Group and our Business Advisory.
