The Half Inch Drill
Why do you buy a half inch drill?
To hang up pictures?
To put up shelves?
No, you buy a half-inch drill bit to drill a half-inch hole.
The point of this is that people don’t buy what you do. They buy what you do for them. They don’t buy the drill, they buy the outcome – the hole.
This is the same with your business’s services. Your clients aren’t buying what you do, they’re buying what you do for them.
Think about what your customers are using your services for and you’ll start to get real insights about your business.
Think about the insurance business. People buy insurance for peace of mind and security. They want to know they’re covered if something goes wrong. They’re buying to cover the things that are important to them, not the insurance product itself.
When applying this to your business, what does it mean for you?
When integrating this approach into your business strategy, what implications does it hold for your operations and objectives?
Understanding the underlying motivations (the “WHY”) of your prospects and customers empowers you to incorporate these insights into your interactions with them. This understanding serves a dual purpose:
Firstly, it distinguishes your business from competitors by demonstrating a deeper understanding of customer needs and values.
Secondly, it serves as a magnet, attracting the right audience while naturally deterring those who may not align with your core values or offerings. By aligning your messaging and approach with the values and aspirations of your target audience, you cultivate stronger connections and foster loyalty among those who resonate with your brand.
So, what is it that your customers are buying from you?
At HALO Trade Group, our core purpose, or our “WHY,” revolves around empowering tradespeople to cultivate robust, profitable, and sustainable businesses. We achieve this mission through our Buying Group and Business Advisory services, designed to provide practical support and guidance tailored to the unique needs of trades-based enterprises.
If you aspire to expand and strengthen your business, partnering with us can lead you towards achieving this desired outcome. Get in touch with us today to embark on the journey of growth and success together. Let’s take the first step toward making your business aspirations a reality.
