Ask for the sale and then ask again!
For many small-business owners, sales is one of the toughest areas to master. This is especially true if you sell a service that requires a significant time or financial investment from your customers.
I want to share with you some of the most common sales objections and how I teach clients to help overcome them to immediately boost closing rates and sales.
Identify the Most Common Objections
The first thing you need to do is identify your most common objections. Most products or services have a top three to five objections that come up time and time again. Focus on those to have the greatest impact.
Brainstorm Ways to Reframe or Design Out Each Objection
Once you identify the most common objections, brainstorm ways to overcome them. Here are a couple of examples of how you could handle a time objection, for instance.
Prospect: “I think what you have sounds great, but I’m just so busy right now. Why don’t you follow up with me in three months after I’m done with … “
Your response could include a few possible solutions. The first would be to design the objection out of the process entirely by creating an upfront agreement, having an expiration date on the offer or an immediate one-time price break.
Another option would be to help them feel the decision and pain that it would cause if they delayed the decision. If they are struggling right now, will it magically get better in three months, or will it get worse and cost them more money or time? Try reframing the decision to make it more logical and satisfying if they do it right now versus down the road.