How to Overcome the Biggest Sales Objections in Your Business

Ask for the sale and then ask again!

For many small-business owners, sales is one of the toughest areas to master. This is especially true if you sell a service that requires a significant time or financial investment from your customers.

I want to share with you some of the most common sales objections and how I teach clients to help overcome them to immediately boost closing rates and sales.

Identify the Most Common Objections

The first thing you need to do is identify your most common objections. Most products or services have a top three to five objections that come up time and time again. Focus on those to have the greatest impact.

Brainstorm Ways to Reframe or Design Out Each Objection

Once you identify the most common objections, brainstorm ways to overcome them. Here are a couple of examples of how you could handle a time objection, for instance.
Prospect: “I think what you have sounds great, but I’m just so busy right now. Why don’t you follow up with me in three months after I’m done with … “
Your response could include a few possible solutions. The first would be to design the objection out of the process entirely by creating an upfront agreement, having an expiration date on the offer or an immediate one-time price break.
Another option would be to help them feel the decision and pain that it would cause if they delayed the decision. If they are struggling right now, will it magically get better in three months, or will it get worse and cost them more money or time? Try reframing the decision to make it more logical and satisfying if they do it right now versus down the road.

Table of Contents

Boost your profitability and take back your time with our Power-Packed Business Solutions!

Scan or Click Below For More Info
Facebook
LinkedIn

More Insights

Business
Client Build HTG

Is your business ready to survive an economic downturn?

Challenging Times They say that change is the only constant. And the past years have delivered more change than ever, particularly for business owners. There’s no doubt a slowdown is upon us and not every business will make it through. So what can you do to increase your chance of survival? We’re getting our member businesses to focus on the

Read More »
Business Growth
Client Build HTG

How to use pricing to grow your business

Mark Up and Margin If you’ve heard other business owners talking about the difference between Mark Up and Margin but you’re not sure what that means, then you’ve come to the right place! It all starts with thinking differently about how you price your products and services. And that’s a big deal because how you price determines how profitable your

Read More »
Business Growth
Client Build HTG

7 Reasons Why Joining A Buying Group Is Good For Business

Buying Groups As trade business owners we all know the more materials we buy, the better deals and discounts we can negotiate. The trick is to meet the order volumes needed to unlock those deals and discounts, right? And until we do, it can be hard to compete with the bigger guys on price without taking a hit to the

Read More »
Business
Client Build HTG

The 5 steps to build business agility

Is your business adaptable? The question is, Is your business adaptable? Does it have the capability to adapt and change? Personal and business agility is really important these days. It’s not enough to be able to change—you must be able to react. You need agility: the ability to rapidly adapt, both internally and externally, to changes on an ongoing basis.

Read More »
Business Growth
Client Build HTG

Five tips to a business that’s playing a real symphony of success

Let’s talk about building alignment in your business A well-aligned business is like a well-practiced symphony orchestra. For any piece of music to sound good the strings, wood instruments, percussion, and every other section must do their part. If anyone is playing out of tune or rhythm, the whole symphony suffers and it’s obvious to the listeners that something’s not

Read More »
Strategy
Client Build HTG

Five Tips to Make Your Messages Persuasive and Actionable

Client & Prospect Engagement A client was asking me the other day how they could become more persuasive in their messaging. They wanted to engage prospects and clients to take action. And let’s be honest: ‘who doesn’t? The problem is that a lot of people are putting out a lot of messages. It’s very noisy.So, how do you make yours

Read More »
Leadership
Client Build HTG

Four Steps to Effective Training Someone

Making A Decision Making the decision to get help and hand some of your work to someone else is a great starting point. This will free you up to focus on the work that requires your particular expertise and knowledge. The next step is to train them up in the particular task you need done. Without the correct training, even

Read More »